Privacy Policy

Effective date: January 1, 2025

This Privacy Policy explains how TruLoads (“we,” “our,” or “us”) collects, uses, and safeguards information when you visit our website, submit forms, or use our dispatch services.

Contents

1. Information We Collect

Information you provide: name, company, email, phone, equipment type, regions served, and any messages sent through forms or email.

Automatic data: device info, IP address, browser type, pages viewed, and general analytics (via cookies or similar tech).

From third parties: where permitted, we may receive lead data, payment confirmations, or broker/carrier details to support dispatch operations.

2. How We Use Information

  • Provide, operate, and improve dispatch and related services
  • Respond to inquiries and provide support
  • Negotiate loads and manage carrier/broker communications
  • Send updates, market insights, and service notices (you can opt out)
  • Maintain site security and prevent misuse
  • Comply with legal obligations and enforce agreements

3. How We Share Information

  • Service providers: website, analytics, email, and document tools
  • Brokers/Shippers: only as needed to perform dispatch services you request
  • Legal/Compliance: if required by law or to protect our rights
  • Business transfers: in connection with a merger, acquisition, or asset sale

We do not sell your personal information.

4. Cookies & Tracking

We use cookies and similar technologies for analytics, performance, and site functionality. You can manage cookies through your browser settings. Disabling some cookies may impact site features.

5. Data Retention

We keep information only as long as necessary for the purposes described here or as required by law, then delete or anonymize it.

6. Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure, but we work to protect your data.

7. Your Choices & Rights

  • Opt out of marketing emails via the link in messages or by contacting us
  • Request access, correction, or deletion where applicable by law
  • Set your browser to reject cookies if desired

8. Children’s Privacy

Our services are not directed to children under 13 and we do not knowingly collect their personal information.

9. Changes to This Policy

We may update this Policy periodically. The “Effective date” above reflects the latest version.

10. Contact Us

TruLoads
802 North St., Jackson, MS 39202
(769) 218-9595 · info@truloads.com