Broker Relations & Rate Negotiation

We Don’t Beg Brokers. We Command Better Rates.

Strong broker relationships and tough, data-backed negotiation ensure TruLoads carriers never move cheap freight. We leverage history, lane demand, and our reputation to fight for your dollar every single load.

Negotiation Muscle

We negotiate from data—current lane RPMs, seasonal trends, and load-to-truck ratios—not feelings.

Trusted Broker Ties

We maintain direct relationships with brokers who respect TruLoads carriers and pay accordingly.

Protect Your Time

No time wasted chasing fake loads or double brokers. We vet every call so you run secure and paid.

Our Approach

  • Track real-time market rates by lane
  • Push back on lowball offers with hard data
  • Secure higher rates by proving carrier reliability
  • Protect carriers from predatory broker tactics

What Carriers Gain

  • More revenue per mile—no cheap freight
  • Fewer wasted calls and back-and-forth
  • Long-term trust with top-tier brokers
  • Confidence knowing every load is vetted

FAQ

Do you negotiate every load? Yes. Our dispatchers never accept first offers without pressure-testing against market data.

How do you keep brokers loyal? By being professional, reliable, and consistent—we deliver what we promise, so they keep calling us first.

Don’t move cheap freight again.

TruLoads carriers benefit from the rates we negotiate and the brokers we trust.

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